Marcin Pociask - Portfolio

Resume

Brand & D2C Digital Campaigns

I joined the Swedish Experience Marketing team as a design expert for our digital platform. My main job is to create "master" templates in English that follow our brand guidelines. These are later used by external agencies to create local versions for different countries. I work closely with Creative Leads to make sure everything we produce across Europe stays consistent and high-quality.

My Role

Design Authority

I am the main point of contact for the European region, providing guidance on how to use our visual identity on digital platforms.

Setting the Guardrails

I define the "safezones" and technical rules for our social media assets. This ensures that no matter the platform or language, the key message is always visible and never covered by UI elements.

Strategic Planning

I lead kick-off meetings to align everyone on project goals and provide technical support to the creative team.

Optimization Expert

I have the final word on which designs are best suited for our automation platform, balancing brand look with technical performance.

Design Authority

I am the main point of contact for the European region, providing guidance on how to use our visual identity on digital platforms.

Setting the Guardrails

I define the "safezones" and technical rules for our social media assets. This ensures that no matter the platform or language, the key message is always visible and never covered by UI elements.

Strategic Planning

I lead kick-off meetings to align everyone on project goals and provide technical support to the creative team.

Optimization Expert

I have the final word on which designs are best suited for our automation platform, balancing brand look with technical performance.

Design Authority

I am the main point of contact for the European region, providing guidance on how to use our visual identity on digital platforms.

Setting the Guardrails

I define the "safezones" and technical rules for our social media assets. This ensures that no matter the platform or language, the key message is always visible and never covered by UI elements.

Strategic Planning

I lead kick-off meetings to align everyone on project goals and provide technical support to the creative team.

Optimization Expert

I have the final word on which designs are best suited for our automation platform, balancing brand look with technical performance.

Toolset

Rocketium

Content Automation Platform

A/B Testing

Using AI Gemini for performance insights

Page Proof & Dropbox

Collaboration and asset management