Proffesional Pixel Pusher
As a versatile creative and quick learner, I bridge the gap between artistic craft, technical precision, and systems thinking.
I've spent the last 20 years working across the full spectrum of design. My journey began in typography and DTP, which built the foundation for the precision I now bring to digital product design and design systems.
I've always thrived when navigating new territories. Throughout my career, I've moved fluently between technical manuals, iconography, scalable token architectures, and digital product design.
I act as a bridge between design and engineering, using my understanding of technical constraints to ensure solutions are practical and buildable. I take responsibility for quality governance and the technical integrity of the design. My workflow integrates AI-assisted development tools like Claude, Gemini, and Cursor for rapid prototyping. I also invest in the people side of the craft through mentoring, streamlining onboarding, and establishing shared standards.
Currently, I'm a Visual Design Lead at Electrolux, where I work as the lead designer and advisor for the Rocketium Content Automation Platform and the main point of contact for external creative agencies in regards to QA requirements.